Marketing Analytics Dashboard

Campaign performance, attribution, and marketing ROI insights

+24.7%
0
Total Impressions
vs last month
+0.8%
0%
Click-Through Rate
vs last month
-12.4%
$0
Cost per Acquisition
vs last month
+18.9%
0%
Marketing ROI
vs last month

Multi-Channel Performance

Traffic and engagement across marketing channels

Marketing Funnel

Customer journey conversion rates

Awareness
100%125,000
Interest
36%45,000
Consideration
40%18,000
Intent
47.2%8,500
Purchase
37.6%3,200
Retention
75%2,400

Top Campaigns Performance

Current campaign metrics and ROI

1
Summer Sale 2024
Paid Search
1.2x ROI
Active
$15,400
Spend
387
Conversions
4%
CTR
$39.8
CPA
2
Brand Awareness Q3
Display
0.89x ROI
Active
$8,900
Spend
156
Conversions
0.5%
CTR
$57.1
CPA
3
Product Launch - Mobile
Social Media
1.2x ROI
Completed
$12,200
Spend
234
Conversions
5%
CTR
$52.1
CPA
4
Retargeting Campaign
Programmatic
1.65x ROI
Active
$6,800
Spend
187
Conversions
4%
CTR
$36.4
CPA
5
Email Newsletter Q3
Email
4.91x ROI
Active
$1,200
Spend
123
Conversions
5%
CTR
$9.8
CPA

Social Media Performance

Platform engagement and reach metrics

📘
Facebook
78,500 followers
4.2%
345,000 reach
📷
Instagram
92,300 followers
6.8%
478,000 reach
🐦
Twitter
45,600 followers
3.1%
189,000 reach
💼
LinkedIn
23,400 followers
2.9%
125,000 reach
🎵
TikTok
67,800 followers
8.9%
567,000 reach
📹
YouTube
34,500 followers
5.4%
234,000 reach

Customer Acquisition Cost Trends

CAC by channel over time

Content Performance Analysis

Engagement and lead generation by content type